Berlin is buzzing again as IFA 2025 opens its doors, bringing with it a flood of new technology, concept devices, and future-focused smart living solutions. As the world’s largest event for home appliances and consumer tech with 215,000 visitors from 138 countries, IFA 2025 has delivered some of the year’s most impressive technological innovations. From groundbreaking smartphones to revolutionary smart home appliances, here are the standout products that captured our attention at this year’s show.
Flagship Smartphones That Set New Standards
Samsung’s Evolutionary Showcase
Samsung’s stand traced the shifts in design and technology—moving from plastic shells and compact screens to near-borderless displays and multi-module cameras, with a separate section focused on foldables—the Galaxy Z Fold from the second through the seventh generation, alongside the Galaxy Z Flip.
The Galaxy Z Fold 7 emerged as one of the most impressive flagship devices at the show. The big news is the arrival of the Galaxy Z Fold 7, Samsung’s most refined Fold yet. With its super-thin design, improved usability, and a flagship-grade 200MP camera, it represents a significant leap forward in foldable technology. Slimmer than ever, and with a superior camera setup; the Galaxy Z Fold 7 is a monumental year-on-year upgrade. Samsung has finally given foldable fans (almost) everything they’ve been asking for.
Foldable Revolution Takes Center Stage
The foldable smartphone category dominated much of the mobile technology discussion at IFA 2025. Motorola remains in the best foldable phones discussion thanks in part to how the Razr Ultra 2025 takes flip phones to a new level — putting it into flagship territory for the sheer amount of upgrades it packs.
However, it was the Oppo Find N5 that still leads the pack overall, setting a new bar for thinness and elegance in a book-style foldable. The competition in the foldable space has never been fiercer, with manufacturers pushing the boundaries of what’s possible with flexible display technology.
AI-Powered Smart Home Revolution
Samsung’s AI Home Vision
Samsung’s IFA presentation, dubbed “AI Home: Future”, showcased the company’s comprehensive approach to smart living. In the AI Home Living Zone at IFA 2025, Samsung focuses on four big wins: convenience, health, efficiency, and security.
Haier’s Intelligent Kitchen Solutions
Haier made a significant impact with their AI-integrated appliances. In the kitchen, we have two new sets of products: the Horizon Collection refrigerators, which focus on practical design and integrated water and ice solutions (including ice dispensers built into the door), and the Steam ID 2 ovens, which use in-cavity cameras to track your meal and give you real-time cooking guidance.
Miele’s Data-Driven Approach
The presentation showcases how Miele integrates artificial intelligence (AI) and digitalization into its household appliances and business processes. It explains how early adoption of data collection has created the foundation for today’s intelligent solutions.
Smart Home Ecosystem Expansion
Discover the latest in refrigeration, laundry and cooking tech from top brands like Electrolux, Kärcher, Siemens, Roborock, Ecovacs, Miele, Bosch, AEG, Bissell, Russell Hobbs, Jura or Severin and explore how they’re making everyday life smarter and greener.
The emphasis on energy efficiency and sustainability was evident throughout the smart home pavilions. You will discover freezers, ovens, refrigerators, dryers, food processors, fans, air conditioners, cleaning appliances, personal care appliances, and everything that belongs to a home. They are now powered by AI to take your home automation to unprecedented levels of intelligence.
Connected Living Experiences
Experience smart living at IFA 2025 in Berlin. Explore smart home hubs, cameras, thermostats, lighting, and hands-free tech that makes life safer, easier, and more connected. The integration between different smart home ecosystems has reached new levels of sophistication, with seamless connectivity becoming a key differentiator.
Innovation Across Categories
Experience future tech at IFA 2025. Discover groundbreaking products from Samsung, LG, Bosch, Miele, DJI, Sony, Roborock and many more at the world’s biggest tech event. The diversity of innovation was remarkable, spanning from advanced robotics to next-generation displays.
AI Integration: The Common Thread
At IFA 2025, AI and IoT technologies are transforming home automation into a highly personalized and efficient experience. The consistent theme across all product categories was the integration of artificial intelligence to create more intuitive, responsive, and efficient user experiences.
Looking Forward: The Tech Landscape of Tomorrow
IFA 2025 has demonstrated that the tech industry is at a pivotal moment where artificial intelligence, sustainable design, and user-centric innovation are converging to create products that are not just smarter, but genuinely more helpful in our daily lives.
From foldable smartphones that finally deliver on their promise of practical functionality to smart appliances that anticipate our needs before we even realize them, IFA 2025 showcased a future where technology seamlessly integrates into our lives rather than demanding our constant attention.
The show reinforced that IFA is the global platform for future tech. We connect people, markets and ideas worldwide, all year round, to bring technological innovation to life. As the dust settles on another remarkable IFA, it’s clear that 2025 will be remembered as the year when AI-powered smart living truly came of age, setting the stage for an even more connected and intelligent future ahead.
Whether you’re excited about the latest smartphone innovations or dreaming of a fully automated smart home, IFA 2025 has shown us that the future of technology is not just arriving – it’s already here, and it’s more impressive than we could have imagined.
